Whether you are located in Melbourne or wider, digital agencies specialized in website designing can help you prepare for the upcoming holiday season. During these festive periods, a massive rush of digital shoppers and readers will visit your website. Website owners need to make sure their sites can handle increased traffic.
Website designing is crucial, whether you own an e-commerce store, a cooking blog, a video blog, or a travel website. If your website can’t stand the traffic, you can lose potential revenue and your customers. Customer service, servers, site speed, and security should all be part of your strategy for the upcoming season. Read more about the important steps you need to grow your business.
Here are a few tips you need to know and do to ensure your website is prepared for the busiest time of the year.
How to Prepare Your Website for the Busiest Time of the Year
The holidays can often make or break an entire year. This is the time of the year where many retailers make a profit and many website owners attract new visitors.
Identify and Fix Error & Issues
The first thing you should do is fix any potential errors and issues on your website. Make sure your website is not full of typos, errors, broken links, and broken images. Generally speaking, these types of errors are usually the reason why customers seek other websites.
Ensure Your Website Can Handle Increased Traffic
A large burst of web traffic can be a double-edged sword. You can’t capture the income if your website crashed during the busiest time of the year. Many people are off work and teenagers off school, so internet usage goes up. You need to make sure your website can handle the traffic. If your website crashes, you’ll give your customers and readers a negative impression, and your brand might suffer for that.
Improve Page Speed
User experience often depends on page load speed. If your website is slow, you can lose visitors, revenue, and google rankings.
Modify Your Website to Look Holiday-ready
During holidays, physical stores have festive displays. You can take a similar approach to your website. With website designing Melbourne, you can make small changes to your website, and get your customers into the Christmas spirit. Colors, fonts, and graphics can make your website fresh and inviting.
Focus on Holiday-themed Content
Holiday content is a great way to attract traffic to your website. Create holiday-themed content, create posts about each of the upcoming events, write about special deals, promote your products and services with tempting images. You can even create a holiday-themed version of your logo.
Special Holiday Promotions
This is a great way to turn a casual visitor into a buyer. Holiday promos like buy one – get one for free, discount codes, free shipping for certain purchases can increase user experience and keep customers on your website.
Improve Customer Support
Increased traffic means a lot more questions and concerns from your customers. For a truly positive customer experience, make sure you are always available to answer those questions, and take care of their concerns.
Back-Up Your Website
It’s important to regularly back-up your website. Ideally, you should do this once a day. Although there are plugins that can back-up your website automatically, you shouldn’t fully trust them. Website designing experts can do this manually, to make sure your content is safe and sound.
Make Sure Your Website is Loading Fast with Website Designing Melbourne
When seeking information or products to buy, every second count. Making your website faster will give you an advantage over your competitors. Increasing your website’s speed is also a key to generate increased levels of traffic, a satisfying customer experience, and potentially increase your website’s Google rankings.
Choose a Performance-optimized Hosting Provider
The hosting provider plays a huge role when it comes to your website. Mediocre hosting can impact the speed of your web pages. A cheap hosting provider often renders a weak website performance.
Eliminate Unnecessary Plugins
Having too many plugins can slow down the performance of your website. The best thing you can do is minimize the number of plugins by keeping only the essential ones. To identify which plugins are reducing your web page speeds, try testing them individually.
Compress and Optimize Your Images
Although images enhance the appearance of your website, large images can often stall loading times. To increase loading speeds, try to compress and optimize the images.
Optimize for Mobile
Mobile traffic increases year after year, because most people use their smartphones as their internet devices. With proper website designing, you can make your website optimized for mobile audiences. Responsive web design is a must.
Many businesses depend on the holiday season. This is the time of the year they make the most revenue. When it comes to website designing, performance and speed are important, especially during the holiday rush.
Preparing your website before the festive season can get you ahead of your competition. To make sure your website achieves top performance and keep your customers and readers happy, follow the tips we provided.
If you want to improve your website or e-commerce store, our team of experts can help you with any shortcomings and obstacles. Feel free to reach out and learn more about website designing. We are here to help.