LinkedIn for content marketing may help you develop your personal brand and identify yourself as a thought leader in your industry. However, in order to get the most out of the platform, you need to know how it operates, what gets the top reaction, and how can you properly use its various features to their full potential. A content marketing agency can help you achieve this.

Digital Marketing Mount Waverley

To assist you, we’ll go over seven things you can do to increase your content marketing influence for LinkedIn. You’ll learn how much you should publish, when you should publish, and what you should publish. As well as how to use some of LinkedIn’s great features like LinkedIn Live, hashtag discovery by popularity, and post statistics. If you follow these guidelines, you’ll be well on your way to strengthening your LinkedIn profile in 2021.

How to Utilize LinkedIn for Content Marketing Agency in 2021

Post it regularly, but not outrageously.

On LinkedIn, it’s crucial to keep a consistent publishing schedule, yet posting too much can undermine your visibility. We suggest that posting 2-3 times every week is enough, but not more than 30 times monthly, for maximum interaction. You can go back to all those posts later and reply to any responses, which will help to increase your engagement.

Don’t use a lot of automation.

It saves you time, but it can also hurt your visibility. If you’re going to use LinkedIn automation tools, you should try to keep this as low as possible. This is where a content marketing agency can help take this off your hands and post for you. To avoid using automation and getting penalised organically.

Create more visual posts for your audience.

Content that contains images have a much higher total views than articles with little visuals.

Videos, slideshows, images and webinars can all be included in your content to help break up text. Visuals also helps to grab your audiences attention, as it stands out more. In a post on LinkedIn, people will often scroll past plain text posts. But with sometime visual attached, it’s easier to grab attention and engage with. A content marketing agency can help choose the right visuals for the content.

Keep your account active.

Try out LinkedIn in real-time. For instance, a speech to the camera, a webinar with guests, or live streaming from an event are some of the options on LinkedIn. According to 79 percent of marketers, live videos lead to more genuine engagements with targeted audiences.

But, what we find more interesting is that about 82 percent of individuals would choose to spend time watching a live video than reading a social post. LinkedIn live videos earn 7X more interactions and 24X more replies on average than standard video postings.

Add relevant hashtags to posts.

By finding the relevant hashtags for a LinkedIn post, more people will likely find your post through these hashtags. It will also create better engagement with the correct audience your brand would like to target, providing you’re using the right hashtags.

Hashtags are a great tool businesses should utilise for maximum engagement. They can be tailored for each different post, to engage with the right audience depending on the content you’re writing about. It can also be used on other platforms, such as Facebook, Instagram and Twitter.

Produce material tailored to LinkedIn.

LinkedIn has the ability to reach many people and gain lots of followers for a business. Online platforms are best at reaching lots of people, with little money needed. These audiences love to interact with engaging content, and if your post is good, it can be spread rapidly. Creating very successful marketing through organic posts and content.

Analytics help you improve your content.

Digital Marketing Platforms

Having a good posting and content routine is great for your businesses profile. However, to make sure you’re reaching the right audience for your brand, analytics is key. Analytics can give you insights into the demographics of your audience, as well as engagement rates and how well posts are going organically.

To find these analytics, click the ‘Me’ icon at the top of your LinkedIn homepage. Here you will find all the metrics for the posts you’ve shared. Under ‘Manage,’ button, select the ‘Posts & Activity’ banners. You will find all of your recently made posts of your content marketing right here, each of them with detailed analytics under it. 

You’ll see real-time data about the posts you’ve posted here, which can help you better understand your audience and see which posts worked better than others. With these details, you’ll be able to tell if you were successful in optimising your content to reach the correct audience. And what you could do better on with future posts. A content agency can help break down these analytics and give you more time to focus on other important aspects of running your business.

Conclusion

LinkedIn continues to increase in popularity, and it is predicted to become a more significant platform each year in the future. This will open up new opportunities for content marketing and an agency can help with this. Those who begin creating their platform presence now will have the best opportunity of capitalising on these chances and maximising their platform potential. Luminate is a content marketing agency who can help you reach your potential, contact us today to find out more on how we can help your business.