Make your business stand out from the competition by hiring a web design agency. These professionals are responsible for making a website visually aesthetic, user friendly and easy to find in a google search. We work with clients in selecting the website’s colour scheme, layout, and other elements that should be included in the website, and do the behind the scenes work of getting your website to look great and work for your audience. Whether you need help in new website development or your current business’s website needs a redesign, this is the article for you.

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Web Design Vs Web Development

First things first, website design and website development are two terms that are interchangeably used nowadays. But in reality, these have different meanings. Web design is more concerned about how a website would look. Web designers use different programs to create layouts and other visual elements of a website. On the other hand, web development is focused on the functionality of a website. The programmers break the web design into components using front-end development technology. Meanwhile, the back-end development technology ensures that everything on the website is working perfectly. Our team at Luminate Digital focus on every aspect of a website for your business. 

Why Hire a Web Design Agency?

Web design and development is not that easy despite the presence of free website templates online. You need to build a strong online presence for you to connect to your target market. Here are some factors why hiring a web design agency is a practical move for your business:

You Get a Reliable Website

Web designers and programmers have the experience, skills, and knowledge to make sure that websites are fully functional in every way. Their goal is for web visitors to have an easy user experience while browsing the website. They tailor every button, link, or layout block to lead web visitors into potential customers. They also create a customised design that best represents your brand’s story, and can see how your audience is interacting with your website too.

Incorporate a Variety of Features

Website builder platforms have a limited set of capabilities. This shouldn’t be a problem if you work with expert web designers and developers, as the possibilities are endless with their expertise. You can initiate e-commerce with various payment providers or integrate helpful chatbots into your website. They can work with any type of features you want to be included.

Explore Different Design Options

You don’t want your business website to look ordinary or like other websites. You want to make it catch the eye of most web visitors, especially your target market. A web design agency can help you explore a broad range of design selections. Web designers can even help you customise a design according to your business’s story. Taking this route will give your audience an idea of what your business is all about.

Focus on the Needed Functionality

Website builders usually offer packages that come with different features. But sometimes, there are predefined features that may not benefit a certain business. A professional web programmer can help you stick to what functionality options you need. They can add custom plugins to suit you. This is also helpful in maintaining the website’s speed.

Achieve Quicker Loading Speeds

Most of us have a short attention span, and this applies whenever we click on a certain website. If the website loads too slow, we tend to opt out of it and just look for another website that is loading faster. If your website loads slow, you lose potential customers along the way. Web designers ensure that the elements they use won’t compromise your website’s loading speed. They work to prevent websites from having high bounce rates which is detrimental to any kind of business.

Ensure Mobile-Friendliness

Out of the 4.95 billion people around the world who go online, 92.1% of them typically use their mobile devices to use the internet. This means that you likely may lose potential customers if your business’s website is not working on mobile. Web designers and front-end developers work to make sure that a website’s elements are displayed on all mobile devices.

Apply Better SEO Practices

Search Engine Optimization or SEO is a set of practices geared toward improving the website’s content and positioning in organic search results whenever people search for specific keywords. With the numerous amount of data online, SEO plays a vital role in your business. This will make you more visible to your target market and give your business more authority in your niche. Web design companies have SEO experts that can help implement SEO best practices into your website.

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Partner Up with Web Designers and Developers

The most efficient way to build your online presence is to have an expert create your business’s website. Their expertise in web creation will help produce a website that suits your brand’s personality and impress your audience. Let a web design agency achieve digital solutions while you focus on the business side of things, contact us at Luminate Digital today to see what we can do for your business.